• The Career Coyote
  • Posts
  • 🐺 The San Diego wellness brand that bootstrapped to $150M in revenue

🐺 The San Diego wellness brand that bootstrapped to $150M in revenue

Plus a hospitality platform that shipped twice in 8 weeks, and a field service company whose CEO previously built a unicorn analytics company.

Cymbiotika just added Whole Foods to a retail rollout that already includes Target and Ulta Beauty. The San Diego wellness brand bootstrapped to $150M in revenue before taking its first outside capital: a $25M seed round led by hospitality entrepreneur David Grutman.

That's one of three SD companies worth knowing about this week. Plus a hospitality platform that shipped twice in 8 weeks, and a Field Service Management platform whose CEO previously built a unicorn analytics company.

Howl yeah, let's dive in.

Cymbiotika - 6 Open SD Roles

San Diego wellness brand making liposomal (liquid packet) supplements. Bootstrapped to $150M in revenue by late 2025. In Target and Ulta stores nationwide.

Why they matter:

Cymbiotika built its business on direct-to-consumer supplements in liquid packet form. The liposomal delivery is the product bet: better absorption than pills.

They bootstrapped to $150M in revenue before taking their first outside capital in November 2025, a $25M seed round led by hospitality entrepreneur David Grutman.

The last twelve months have been focused on retail expansion. Target stores nationwide in late 2025. Ulta Beauty stores nationwide in March 2026 (over 1,000 locations). Whole Foods Market select locations in May 2026.

The company recently crossed 100 million packets sold worldwide.

Founded 2018 in San Diego.

Momentum signals:

  • Seed round backers include The Weeknd, Post Malone, Marshmello, Peso Pluma, The Jonas Brothers, and Daymond John

  • Partnership with Gary Brecka and The Ultimate Human announced April 2026, plus a nationwide "Summer of Absorption" campaign with Peso Pluma tied to the FIFA World Cup

Open roles across:

  • Distribution and Logistics

  • Facilities

  • Creative and Content

  • Brand Creative Project Management

  • Lifecycle Marketing

  • Accounts Receivable

  • All open SD roles

Cloudbeds - 17 Open Roles

San Diego-headquartered hospitality management platform. Just shipped two major product releases in eight weeks. Roles are remote across North America.

Why they matter:

Cloudbeds is the operating system for independent and small-group hotels. Founded in 2012 in San Diego.

In June, Cloudbeds shipped one of its largest product expansions. New capabilities across group sales, direct bookings, operations, accounting, and conversational AI.

In July, they released Cloudbeds Insights, a real-time reporting product built for multi-property hotel groups. Insights runs on the same data that powers day-to-day hotel operations.

The San Diego office anchors the company, but every open role right now is remote across North America.

Open roles across:

  • Engineering

  • Sales and Account Management

  • People and Talent

  • Customer Support

  • Marketing and Onboarding

  • Finance

  • All open roles

Workiz - 6 Open SD Roles

Field Service Management software built in San Diego by locksmiths, now run by a CEO who previously built a unicorn analytics company. Serving 120,000+ field service pros across HVAC, plumbing, electrical, and locksmithing.

Why they matter:

The origin story is what makes Workiz distinctive. Co-founders Idan Kadosh and Erez Marom worked as locksmiths in San Diego for over a decade before starting the company in 2015.

They saw the gap between what field service teams needed and what software provided, and built the platform themselves.

CEO Didi Azaria joined in 2018. Before Workiz, he cofounded Sisense in 2004, which grew into a unicorn analytics company.

Today Workiz serves more than 120,000 field service professionals across HVAC, plumbing, electrical, locksmith, appliance repair, junk removal, and garage door services.

Open roles across:

  • Customer Success and Support (including a Hebrew-speaking role)

  • Account Executive

  • Revenue Operations

  • Product Content

  • All open SD roles

Also worth knowing

Satomic - 4 Open SD Roles

Stealth chemistry AI startup founded in 2025 by Derrick Miyao. Based in Sorrento Valley.

Their mission, in their own words: "close the gap from idea to molecule with faster navigation of chemical space."

Open roles across:

  • Chemistry

  • Platform Engineering (including a Staff Engineer for Chemical Search)

  • Operations

  • All open SD roles

Still on the Radar

Three companies from last week still hiring and worth your time:

  • Self Inspection - 3 open roles. San Diego AI startup turning smartphones into vehicle damage detectors. Sheryl Sandberg's family office just led a $10M raise. Roles are remote or hybrid.

  • Proper Voltage - 8 open SD roles. Carlsbad battery infrastructure company that lets emerging chemistries (sodium-ion, LTO, XNO) work in critical infrastructure. Team is now over 50 people.

  • Brain Corp - 20 open SD roles. Their BrainOS platform powers 50,000+ autonomous robots across six continents. Announced a UC San Diego research partnership in May.

Let's help good people find great San Diego teams.

Jonah 🐺

Found a growing company? Send me a DM
Hiring a tricky role? We know which recruiter to call.